by Erik | Jul 29, 2019 | Brand Development, Business Strategy, Gaming, New Media, Public Relations |
In my last post, I discussed whether or not esports is facing an economic bubble. In it I called out a few bad actors in the industry, but also argued that it wasn’t fair to lump every competitive title together and that, as a result, there was more resiliency in the...
by Erik | Jan 6, 2016 | Advertising, Brand Development, Marketing, Public Relations |
There is an age old expression often tossed around the creative community: “Life imitates art.” This is sometimes used in a joking fashion to describe when the events of a fictional story become paralleled in the real world later. For example, when David Duchovny...
by Erik | Apr 25, 2013 | Brand Development, Marketing, New Media, Public Relations |
Last year I wrote about how crowdfunding was changing the way in which people thought about aggregating capital. I suggested, at the time, that as the crowdfunding world grew bigger and bigger, there would be far reaching consequences as the marketplace adjusted to...
by Erik | Aug 30, 2012 | Brand Development, Marketing, Public Relations |
This is the longer version of a campaign pitch I wrote as part of the application process for Charles Communications Associates (http://www.charlescomm.com/). The prompt was as follows: Develop a brief strategy for a winery launching a new label to be carried in...
by Erik | Aug 15, 2012 | Advertising, Brand Development, Marketing, Public Relations |
Typically, when it comes to attracting customers, people think about advertising, public relations, and brand management, but in truth these fields are all becoming blended to the point where trying to define each by their differences is difficult. This is in large...
by Erik | Jul 26, 2012 | Brand Development, Gaming, New Media, Public Relations |
Crowdsourcing has become one of the fundamental concepts on which modern Internet culture is built. Crowdsourcing is the general idea of using the Internet to bring together the collective efforts of a large number of people to accomplish a goal. Often, but not...
