by Erik | Feb 19, 2020 | Brand Development, Business Strategy, Design |
Online and traditional retail have been locked in a battle to the death since Amazon began stealing market share from Borders and Barnes and Nobles in the late ‘90s. In that war it appears traditional retail is losing. Online has so much to offer. It is easy and...
by Erik | Jul 29, 2019 | Brand Development, Business Strategy, Gaming, New Media, Public Relations |
In my last post, I discussed whether or not esports is facing an economic bubble. In it I called out a few bad actors in the industry, but also argued that it wasn’t fair to lump every competitive title together and that, as a result, there was more resiliency in the...
by Erik | Aug 24, 2018 | Brand Development, Business Strategy |
Disney is, far and away, the most successful film studio in the United States today. They have dominated the box office this year, making up half the highest grossing films of 2018 so far. And this is not an anomalous year for them. They are also responsible for half...
by Erik | Feb 13, 2018 | Brand Development, Business Strategy |
Ten years ago there were two companies poised to be the de facto powers in online video. Netflix was the lone provider of piracy-free movies and television, cornering the market on mainstream entertainment online. YouTube had just rolled out its partner program for...
by Erik | May 5, 2016 | Brand Development, Business Strategy |
Apple has been riding a high for several years now. It is consistently ranked one of the most valuable brands in the world, beating long time competitor Microsoft by a wide margin. It might seem odd, then, to deep dive into their shortcomings. Healthy brands like...
by Erik | Jan 6, 2016 | Advertising, Brand Development, Marketing, Public Relations |
There is an age old expression often tossed around the creative community: “Life imitates art.” This is sometimes used in a joking fashion to describe when the events of a fictional story become paralleled in the real world later. For example, when David Duchovny...
