by Erik | Apr 25, 2013 | Brand Development, Marketing, New Media, Public Relations |
Last year I wrote about how crowdfunding was changing the way in which people thought about aggregating capital. I suggested, at the time, that as the crowdfunding world grew bigger and bigger, there would be far reaching consequences as the marketplace adjusted to...
by Erik | Sep 11, 2012 | Brand Development, Marketing, New Media |
Over the last ten years, there has been a strange, reoccurring story of the television show that flounders, or downright flops, during its original broadcast, but then magically finds a massive audience in DVD sales and online that catapult it into cult-hit status or...
by Erik | Aug 30, 2012 | Brand Development, Marketing, Public Relations |
This is the longer version of a campaign pitch I wrote as part of the application process for Charles Communications Associates (http://www.charlescomm.com/). The prompt was as follows: Develop a brief strategy for a winery launching a new label to be carried in...
by Erik | Aug 15, 2012 | Advertising, Brand Development, Marketing, Public Relations |
Typically, when it comes to attracting customers, people think about advertising, public relations, and brand management, but in truth these fields are all becoming blended to the point where trying to define each by their differences is difficult. This is in large...
by Erik | Jul 3, 2012 | Advertising, Brand Development, Gaming, Marketing |
I wrote this as part of the application process for Goodby, Silverstein, and Partners (goodbysilverstein.com) about five or six months ago. I’m pretty proud of it, so it seemed like a good enough way to kick off my blog. The prompt was to describe an...
