Erik Frydenlund
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Crowdfunding: The Future for Generating Capital

by Erik | Jul 26, 2012 | Brand Development, Gaming, New Media, Public Relations | 0 comments

Crowdsourcing has become one of the fundamental concepts on which modern Internet culture is built.  Crowdsourcing is the general idea of using the Internet to bring together the collective efforts of a large number of people to accomplish a goal.  Often, but not...

ARGs and Marketing

by Erik | Jul 3, 2012 | Advertising, Brand Development, Gaming, Marketing | 0 comments

I wrote this as part of the application process for Goodby, Silverstein, and Partners (goodbysilverstein.com) about five or six months ago.  I’m pretty proud of it, so it seemed like a good enough way to kick off my blog.  The prompt was to describe an...
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