“All I have learned, I learned from books.” ― Abraham Lincoln

I firmly believe that a planner/strategist is, above all else, a lifelong student. By constantly learning, we draw new connections, make new observations, and generally improve our ability to find insights, understand markets, and help inspire great creative work.

Since graduating from Miami Ad School, I have been using books and documentaries as a way to continue my education in advertising, design, marketing, and communications.

Here’s what I’ve studied so far:

Books

Ad Age’s Top Ten Media and Marketing Books (Complete)
Influence: The Psychology of Persuasion
Blink: The Power of Thinking Without Thinking
The Book of Gossage
Good to Great
Where Suckers Moon
Hey Whipple, Squeeze This
The 22 Immutable Laws of Branding
Ogilvy on Advertising
Position: The Battle For Your Mind
E.

Stanford d.school Reading List (In Progress)
The Art of Innovation
Insight Out
Change by Design
Creative Confidence
Thinking in Systems
Weird Ideas That Work
Wired to Care
Make Space
The Third Teacher
The Achievement Habit
Designing Your Life

Other Books
A Master Class in Brand Planning: The Timeless Works of Stephen King
Truth Lies and Advertising
The Practical Pocket Guide to Account Planning
Good Strategy, Bad Strategy
Eating the Big Fish
Crossing the Chasm
Playing to Win
The HP Way
The Power of Habit
Design Research: Methods and Perspectives
Thinking Fast and Slow
Nudge: Improving Decisions about Health, Wealth, and Happiness
The Medium is the Massage
Made to Stick
The Ten Faces of Innovation
Creativity in Business
Creativity, Inc.
Guerrilla Marketing
Straight Talk For Startups
Storyscaping

“All I have learned, I learned from books.” ― Abraham Lincoln

Books

Documentaries